What is Facebook Business Manager?

Facebook Business Manager is a free tool that helps businesses manage their presence on Facebook, Instagram, and other Meta-owned platforms. With Business Manager, businesses can create and manage ad accounts, track their results, and collaborate with others.

Why use Facebook Business Manager?

There are many reasons why businesses should use Facebook Business Manager. Here are a few of the benefits:

  • Centralized management: Business Manager allows businesses to manage all of their Facebook and Instagram assets in one place. This includes Pages, ad accounts, and business assets like the Pixel and Conversion API.
  • Collaboration: Business Manager makes it easy for businesses to collaborate with others. For example, businesses can invite team members to have access to their Business Manager account, or they can create ad campaigns with other businesses.
  • Security: Business Manager helps businesses keep their data secure. For example, businesses can create different levels of access for different people, and they can use two-factor authentication to protect their accounts.
  • Reporting: Business Manager provides businesses with detailed reports on their ad campaigns. This data can help businesses track their results and improve their performance.

How to set up Facebook Business Manager

Setting up Facebook Business Manager is easy. Just follow these steps:

  1. Go to
  2. Click “Create Account.”
  3. Enter your business information.
  4. Invite team members to have access to your Business Manager account.

What can I do with Facebook Business Manager?

With Facebook Business Manager, you can do the following:

  • Create and manage ad accounts.
  • Track your ad results.
  • Create and manage Pages.
  • Use the Pixel and Conversion API.
  • Invite team members to collaborate with you.
  • Keep your data secure.
  • Get detailed reports on your ad campaigns.

Is Facebook Business Manager still available?

Yes, Facebook Business Manager is still available. As of May 2022, Meta is still rolling out access to Meta Business Suite. You can visit to see if the platform is available to you. If that URL takes you to Business Manager instead, open the menu and look for a Meta Business Suite button.


Facebook Business Manager is a powerful tool that can help businesses of all sizes manage their presence on Facebook, Instagram, and other Meta-owned platforms. If you’re not already using Business Manager, I encourage you to set it up today. It’s a free tool that can help you save time and improve your results.

I hope this article was helpful. Please let me know if you have any other questions.